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Vanity Fair Sells to Fruit Of The Loom

Vanity Fair said Tuesday that it plans to sell its intimate apparel brands to underwear giant Fruit of the Loom for $350 million. The deal includes also names such as Vanity Fair, Lily of France and Vassarette. The sale will leave Vanity Fair to focus on its jeanswear, sportswear and outdoor fashion brands.

The Vanity Fair Corp was established first as Reading Glove and Mitten Manufacturing Company in Pennsylvania in October of 1899 by John Barbey and a group of investors.
The company was started with only $11,000 and a 320 square foot factory that was leased for $60/month. It was incorporated in Pennsylvania on December 4 of that same
year. The manufacture of undergarments is begun in 1919 and is accompanied by a name change to Vanity Fair Mills. Shares are sold to the public in 1951. The H.D. Lee Company (now Lee Jeans) is acquired by the company in 1969 and the corporate name is changed to VF Corporation to reflect the more diverse product line. Blue Bell Inc., the owner of such brands as wrangler and JanSport, was acquired effectively doubling the size of VF and making it the largest publicly held apparel company.

Vanity Fair has many Brands. In the section of Jeanswear for example it´s Wrangler, Lee Jeans, Riders, Rustler, Brittania, Chic, Gitano, 20X, Maverick, H.I.S., Old Axe, Earl Jean.

The also have a wide range of Global Intimates. A few among them are, Vanity Fair, Vassarette, Bestform, Lily of France, Bolero, Intima Cherry, Gemma, Lou, Variance, Belcor, Tommy Hilfiger, and Curvation.

The Vanity Corporation is also very active in the field of Imagewear. In this field they own the following brands: Red Kap, Bulwark, Lee Sport, Horace Small, NFL Red, NFL White, VF Solutions, E. Magrath, CSA, Chase Authentics, Penn State Textile

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